The Early Hour is a digital parenting platform, with articles and interviews published at 5am (for people who are up early) and a social media network that reaches over 100,000 parents a month. It has been featured in national news (Guardian, BBC TV and radio, Telegraph, Sunday Times) and on loads of brilliant blogs and websites.

It came about because the editor, Annie Ridout (also a journalist, author and founder of online business platform The Robora), was bored of trawling the internet during early morning feeds¬†with her baby daughter. She was unable to find any fresh content that was stimulating, and related to her life as a new parent. Forums weren’t cutting it. Nor was yesterday’s news.

Annie launched The Early Hour, and associated social channels, and it started to grow. And grow. It has now become somewhere (online) for other people to come first thing and read/look at something enlightening, relatable, funny, motivating, shocking, thought-provoking… and feel a little bit connected to all the other early risers.