Kim Palmer founded the amazing Clementine App (helping women to feel confident, calmer and get better sleep) alongside her day-job as strategy director at Wunderman, and while raising two young sons. If you’d like Kim as your mentor, read on…
The Early Hour six-month mentoring scheme offers freelance mums, or women who’ve set up a business after having children, support from someone who is further along; a working mum who has overcome the first hurdles and is now in a position to offer guidance. This article explains who Kim Palmer is, what she does and the support she’d be able to offer a mentee. If you’d like to apply to have Kim as your mentor, please read on for more information…
Kim has fifteen years of experience working in several marketing roles – product development, user experience, social, customer services, email marketing, proposition development and strategy. She has worked for big businesses (Lloyds TSB, Tesco), and smaller start-ups – covering banking, retail, digital entertainment and telecommunications.
Setting up Clementine – her app – from scratch, while looking after her four-year-old son and new baby, has taught Kim the following skills, which she could pass on to a mentee…
- How to develop ideas and then work out a robust way of selecting the best idea to develop.
- Developing a proposition and business model around an idea or existing products/services.
- Creating a brand and story around the idea.
- Developing the strategic direction and vision; prioritising what’s important to achieve success.
- Defining what success will look like for your business and creating a plan to achieve this.
- Writing a business plan.
- Developing a content strategy that can be delivered across channels – email, social, website, podcast and mobile.
- Networking – how to be visible in your business in a way that fits well with your story and feels natural.
- People management and how to get the most from your team (if you have one but also those people who help you with your business e.g suppliers.
- Work-life balance – this is a passion of mine and I’ve developed many tools and techniques to make mine as good as can be.
- Personal coaching – eg overcoming fears, gremlins, working out how to leverage key stakeholders who can help you in your business, getting clear on your values and what’s holding you back.
If you’d like a mentor – and think Kim could help you with your freelance work or small business – we’d love to hear from you. Please send an email to Annie: firstname.lastname@example.org by 8 July 2018, with ‘Kim Palmer – mentor’ in the subject line and the following details…
• Your name
• The age of your kids (if you’re pregnant, so right at the beginning of motherhood, that’s fine too)
• Your field of work
• Website and social links, if you have them
• What stage you’re at, as a freelance mum (in no more than 100 words)
• What you’d like help with – the biggest challenges/opportunities (in no more than 100 words)
• Why you’d benefit from having a mentor (in no more than 100 words)
Kim will select one freelance mum to mentor for six months.
Find Kim on Instagram: @clementineappuk